The role of packaging
The packaging is the first image that the consumer sees and as we all know the first image is of primary importance for our purchasing choice.
If we want to give a short definition for packaging, we could say that it is the process by which we will present the product to our final consumer (from the idea to the shelf). It includes how certain materials will be used to protect our products, how they will be displayed and advertised.
In our office, through research, creativity, correct and functional packaging design, we add value to each product by commercially communicating all its characteristics and quality benefits.
Correct product placement is an important element of the design process for us. Through communication with our customers we define the commercial parameters on which our research and designs are based, as the design style of each package must be easily recognizable in terms of the product category it belongs to and the consumers it is addressed to.
Related Services
- Packaging design
- Label design
- Gift boxes
- Packaging materials research
- Content design
Its characteristics
#1 Be qualitative:
The quality of the product is not enough to be sold, it also needs an equally quality packaging. The poor quality of the packaging predisposes the consumer negatively, that the product he will get in his hands is equally bad. But even after purchasing the product, it is important that the product reaches its destination safely. That is why, when we get to the point of choosing packaging, it is preferable to choose a sturdy packaging made of quality raw materials, even if it means that we will have to spend a little more money. The result will compensate us.
#2 Be functional:
It is extremely important that the packaging of a product can be reused and perform another role beyond that of transporting the product safely. To be easy to use, so that it can be used again by the consumer on a different occasion.
#3 Be smart, impressive and innovative:
It gives enormous value and prestige for the consumer to associate the product with impressive packaging. It immediately gives the impression that behind a neat packaging is hidden a brand that emphasises detail.
#4 To respect the product:
A suitable and well thought out packaging shows the respect that the entrepreneur himself gives to his product, and when he himself respects it automatically so does his customer.
Benefit:
- It optimises the consumer experience
- It increases the value of the product
- Creates loyal customers
- It advertises the product itself
- It increases the value of our business