What is branding?
Brand is our emotional perception of the whole image of a company or a product. As complex as it sounds, we'll break it down below!
Branding is definitely not a simple topic to explain. However - to put it in a few words - we could describe it as a living organism, a service or a product with a ‘personality’, shaped according to public perceptions. In other words, how people perceive a brand when they see it. What emotions and values it exudes.
In this sense, our office sets the foundations to how the world will perceive a brand.
Many believe that a brand consists of only a few elements. Some colours, some fonts, a logo, a slogan. In fact, it is much more than that.
We could say that a brand is an entire “corporate image”.
The basic idea behind a “corporate image” is that all the services a company provides and everything it produces should reflect the values and goals of the business as a whole. Consequently, everything a company does, shows what it stands for, what it believes in and why it exists.
The creation and design of a corporate identity consists of a set of tasks in various directions that, apart from naming and creating a logo, includes applications necessary for every company or brand.
The main proposed solutions and applications include corporate cards, letterhead, envelopes, email signatures and folders. In addition, the communication material can also include company manuals, company forms, product catalogues, advertising materials, etc.
What is included?
- Brand positioning
- Name study
- Logo design
- Corporate identity design
- Logo usage manual
- Icon design
- Corporate presentations
Related Services
- Product catalogues
- Company reports
- Corporate booth design
- Business cards
- Brochures & Flyers
- Promotional materials
What is a logo?
A logo identifies a business or a product.
A logo does not directly sell a company or a product nor does it describe a business. The word logo derives its meaning from the quality of the subject it symbolises.
A logo exists to express not to explain. To express - as we analysed above - the values that a company or a product represents.
We will explain the concept even better through a very simple example, think of a logo like a person. We prefer to call someone by their name rather than a description of themselves, such as “the guy who always wears blue and has blonde hair”. Which would obviously create confusion. In the same way, a logo should not literally describe what a business does, but rather, identify the business in a way that is recognizable and memorable.
It is also important to note that only after a logo is known, it will work in the way it is intended to. As in our previous example, we will understand a person after first learning their name. A logo identifies a business or product in its simplest form.